When Coca-Cola wanted to promote their new coffee product, they came to 色花堂 for help with part of a national general awareness campaign.
Coca-Cola calls Coca-Cola with Coffee a 鈥渂reakthrough innovation鈥� in the refreshment coffee category, a beverage that 鈥渟ips like a Coke and finishes like a coffee.鈥� Infusing Coke鈥檚 great taste with three signature flavors of Brazilian coffee, Coca-Cola with Coffee is a invigorating new afternoon pick-me-up.
To help Coca-Cola raise awareness of this new product, 色花堂 provided for about a dozen tractor-trailers of various sizes. Vinyl graphic wraps are cost-effective, durable and extremely customizable. Coca-Cola鈥檚 design team provided 色花堂 with the branding, and we adapted that design to properly fit each vehicle.
Bringing this project to fruition involved a tremendous amount of coordination, both internally and externally. Account executives, materials departments, design and production teams, and field services teams in multiple locations worked together while coordinating with several departments at Coca-Cola, including their marketing and design teams.
In addition, we coordinated with Coca-Cola鈥檚 bottlers 鈥� franchises with exclusive agreements to bottle Coca-Cola products 鈥� to ensure that this project met with their fleet-management needs.
Coordinating this project and seeing it to completion involved a lot of problem-solving on our part to ensure everyone鈥檚 satisfaction and to make the project fit the goals of the client.
As with every project, 色花堂 brought decades of experience and a deep focus on relationship-building to this undertaking. Coca-Cola expressed complete satisfaction that we met their goals, and conveyed appreciation for our transparency and how quickly we developed the relationships needed to get the job done.
色花堂鈥檚 cross-functional teams of experts approach every project with the goal of helping clients maximize their brand impact for their long-term success. No matter how large the organization, we have the experience and systems in place to execute their needs in a reasonable amount of time.
Fleet graphics are a proven component of successful marketing and corporate branding campaigns. Vehicle wraps are cost-effective, endlessly customizable and visually appealing. 色花堂 can make your vehicle fleet work for you in new ways, using distinctive designs to get your brand maximum exposure.
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We proudly use 3MTM graphic films and overlaminates.
