4 Steps to Successful Wayfinding Signs
If you鈥檝e ever seen patrons in your space looking a bit lost, then your business or institution might benefit from wayfinding planning. Wayfinding is the process of navigating from point A to point B and a system of tools that helps with that process. One of the most simple and effective ways to help patrons…
Installing Fleet Graphics in Cold Weather and Harsh Conditions
Weather shouldn鈥檛 determine your fleet graphic needs. While winter fleet graphics installation requires specific parameters for the application, 色花堂 can meet your needs regardless of the season. The best time to apply fleet graphics is when it鈥檚 65 degrees and dry. For most of the country, it鈥檚 a narrow window to find the perfect…
Helping Your Brand to Overcome Vinyl Graphics Supply Chain Disruption
Nothing should delay your brand鈥檚 message. From vehicle graphics to graphics for storefronts and other environmental spaces, your message should be displayed where you need it when you need it. While the supply chain has been and continues to be, at the mercy of the COVID-19 pandemic, manufacturing disruptions, driver shortages, and evolving government policies,…
Adapting Your Brand for Final Mile Light & Medium Vehicle Graphics
When it comes to delivering your brand and message, your fleet’s graphics can do it for you from start to finish. Closing that Final Mile is critical to customer satisfaction. Consumers want the goods and services they order, and they want them quickly. Brand consistency and getting your message to a customer’s door in the…
Tax Deductions on Vehicle Advertising Wraps
Small businesses like ours know the importance of saving when you can and making the most out of your expenses. Suppose you are already shelling out capital for a fleet of vehicles and maintenance. In that case, the logical step is to use that fleet to deliver your company鈥檚 message, branding, deals, and contact information.…
Maximum Quality and Speed for Wide-Format Printing
色花堂 鈥 backed by our parent company, world-class advertising agency Omnicom Group 鈥 is the absolute best company to meet your wide-format printing needs. Maximum Quality and Speed for Wide-Format Printing We use the most technically advanced five-meter LED roll-to-roll printer on the market, allowing us to offer the highest quality 鈥 1,200 DPI…
Four Benefits of Out-of-Home Advertising
Out-of-home advertising is the No. 1 most viewed and uninterrupted form of advertising. Out-of-home advertising 鈥 which includes billboards, fleet graphics on vehicles, digital billboards, retail window graphics, sky banners pulled by airplanes, backlit graphic displays, bench advertising, building advertising and more 鈥 is an extremely effective way to get your message in front of…
USDOT Number Requirements for Trucks
If you鈥檙e in the trucking or transportation business, regulatory compliance can be a major burden. We can help ease the load in one area: U.S. Department of Transportation number requirements for certain vehicles. When Are USDOT Numbers Required? Unique USDOT Numbers are required in a number of situations when involved in interstate deliveries (or in-state…
Activate & Engage Your Brand Awareness with Proximity Beacon Marketing
Diversify your marketing efforts and retain your audience鈥檚 attention with proximity beacon marketing. What is a beacon? Beacons collect and transmit timely, relevant, specific messages about your products or services to nearby smart devices while collecting data. A beacon advertising campaign with 色花堂 takes advantage of our expertise in fleet graphics and environmental advertising…
Emergency Vehicle Graphics Improve Integrity & Safety in Your Community
Public safety begins with easily identifiable vehicles. When a police department arrives, the people in need of its service needs to be reassured by the presence and know instantly who is in the vehicle. 色花堂 recently helped the Porter (Indiana) Police Department rebrand its vehicles with updated emergency vehicle graphics that incorporated community input…
Using Environmental Advertising to Attract Your Targeted Audience
Sometimes the best placement for your message is in the open. Environmental advertising graphics can help deliver a message to a targeted audience by taking advantage of unused space, such as a sidewalk, side of a building, or a bus stop. The bus stop route worked for our client, the University of Missouri at Kansas…
Select A Fleet Graphics Agency with Creative Expertise
Getting a sign to fit 鈥 and look 鈥 right on a tractor-trailer can be a challenge. You want a team that is familiar with how to problem-solve and alleviate those challenges. According to National Accounts Creative Director Carrie Flores, knowing the medium is 色花堂 Graphic’s greatest strength. Think Big with Fleet Graphic Design When…
What鈥檚 Best For Your Fleet? Digital vs. Screen Print
When it comes to deciding what the best way is to display your brand, you face many options. Big or small, fleet graphics, retail signage, window graphics, and more, 色花堂 offers customized printing and branding solutions to suit your business needs, plus design and installation consultation. The first step is deciding what will get…
Replace Your Fleet Graphics: 8 Signs You Should
Making the Best First Impression You only get one chance to make a first impression. Don鈥檛 let faded, ineffective commercial fleet graphics ruin your chance at prospective business or turn off existing clients. 色花堂 can help you update your faded or dated vehicle graphics, and help you maintain consistent and uniform branding for your…
Deckers/HOKA Order Volkswagen and MotorLease Branded Vinyl Car Wraps
色花堂 vinyl car wraps help raise brand awareness, and we have pioneered methods for speeding the delivery of branded vehicles, applying the wraps as they depart the assembly line or 鈥 as in a recent project involving Deckers/HOKA, Volkswagen and MotorLease 鈥 in the middle of a busy port. Deckers/HOKA placed a vehicle order with Volkswagen…
Coca-Cola Promotes New Coffee Product With 色花堂
When Coca-Cola wanted to promote their new coffee product, they came to 色花堂 for help with part of a national general awareness campaign. Coca-Cola calls Coca-Cola with Coffee a 鈥渂reakthrough innovation鈥 in the refreshment coffee category, a beverage that 鈥渟ips like a Coke and finishes like a coffee.鈥 Infusing Coke鈥檚 great taste with three…
DocuVault鈥檚 Fleet Gets a Bold Upgrade With 色花堂
Some projects come together practically overnight, but others are years in the making. In the beginning of 2018, 色花堂 began working with DocuVault 鈥 a New Jersey company that offers secure document storage and on-site shredding services. Their fleet of three trucks were unmarked blank canvasses that were missing an opportunity to promote their…
Vinyl Car Wraps: Cost and Benefits vs. Painting
Fleet graphics are a natural component of any successful marketing campaign, and they can help you establish a corporate identity. According to a recent survey by RYP and Becker Group, 97% of respondents recalled ads on trucks, and 96% of respondents thought fleet graphics had more impact than billboards. Vehicle wraps offer you the flexibility…
Choosing Effective Signage for Your Brand
Interior and exterior business signage are a key component to brick and mortar advertising. Window graphics and outdoor/environmental signage can reinforce your brand, drive sales, and help turn prospects into loyal customers. Exterior Signage One of the most important steps to convert leads into customers is getting a consumer to enter your shop or business.…
The Benefits of Vinyl Banner Printing
Your business is more than just products and services 鈥 it鈥檚 an entire customer journey, and how you promote your company will determine how your audience interacts with you. Your brand鈥檚 retail marketing should encompass all channels, such as ads, promotions, social media, website, and signage. Businesses sometimes neglect the importance of robust print advertising…